Do not focus on the home page, keywords and titles.

The first step to sales when shoppers visit your site to see the products they were searching for. Of course, search engine optimization and much better rankings can’t keep your client in your website or make them purchase. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the products by providing clear and unambiguous facts. Thus if you ever happen to sell far more than one product or service, provide all essential details about this, maybe by keeping the info at a distinct page. By providing suitable and effortlessly visible links, the purchaser can navigate to these pages and get the details. Read the rest of this entry

It is recommended to use keywords in web page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places within the title tag (between the <title> and </title> portions) will appear inside title bar of browsers when they view the web page. A number of browsers also append whatever you put inside title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA. Read the rest of this entry